Nicola Patel

Head of Marketing

Nikki joined BCB in January 2017 and has over 20 years experience in marketing within the tourism and SME sectors and as such has gained a deep understanding of both offline and online marketing.

As Head of Marketing for BCB my fundamental role is to build on the success of previous BCB festivals, its’ programme, brand and to further establish BCB on the national and international contemporary arts and crafts festival calendar, thus supporting culture, cultural tourism and regeneration in the region. This means attracting larger and more diverse audiences, supporting revenue generation and building the festival’s local, regional, national and international profile.