Generation Project

Venue details
The Goods Yard, Glebe Street
Find out more
  • Visiting information
  • Open 10am-5pm Wednesday-Sunday (last admission 4pm)
    Closed to the public Monday and Tuesday
Additional information

The festival is closed to the public Mondays and Tuesdays.

Please note, last admission is at 4pm.

About Generation Project

Celebrating Stoke-on-Trent’s unique ceramics heritage, The Generation Project engages young people in creating assets and events for their peers and future generations. Behind the scenes tours, trawling through archives to discover hidden stories, and hands-on art experiences are led by expert craftspeople. The ambitious project aims to nurture the heritage leaders of the future, impacting cultural organisations and practices in North Staffordshire and beyond.

The first instalment of the project tells the stories of the people who lived and worked in the Potteries, also delving into the stories behind the objects within the heritage buildings. In creating a series of plaques, supported by digital information, the project celebrates the people and places of The Potteries.  

The exhibition includes a live research project to re-examine Wedgwood’s anti-slavery medallion, delivered by the V&A Wedgwood Collection in collaboration with young people to explore how a 21st-century protest symbol might appear.


Lead Artist

Emma Price
Emma Price website link.


Young People

Bethany Stubbs, Britney Greensmith, Himarni Brownsword, Jackson Oliver Rogers, James Brooks, Rae Downey, Sarah Buxton and members of the YMCA.


Supported By

Generation is run in partnership with Middleport Pottery, The Potteries Museum & Art Gallery,  Spode Museum Trust Heritage Centre, V&A Wedgwood Collection and World of Wedgwood.

Generation is supported by North Staffordshire MIND, Staffordshire University and YMCA North Staffordshire.

Generation is funded by National Lottery Heritage Fund.