Moulding Memories

What is Moulding Memories about?

Moulding Memories is a project in partnership with Approach Staffordshire. It provides support to residents of Stoke-on-Trent living with dementia. Weekly clay workshops provide a safe space for creativity to bloom. They are collaboratively run by our BCB Associate Artists and the Approach team of health professionals.


What difference does Moulding Memories make? 

The current estimate is that over 13,600 people in Staffordshire live with dementia. Over 4,500 people currently live with dementia in Stoke-on-Trent alone.
Approach Dementia Support and British Ceramics Biennial are organisations with a strong community base. The goal of this programme is to provide stronger dementia support to local people which will improve their wellbeing. The focus for this programme is communities in Stoke-on-Trent and North Staffordshire.


“Everyone said how much they had enjoyed the project and how calming and peaceful it had been for the carers and their loved ones. They really enjoyed the creativity of it and doing something they had never done before and also realising that they could produce items.”

Kevin Burrows – Activities Coordinator, Approach Dementia Support


Where does this project take place?

The weekly sessions take place with Approach Dementia Support. Their headquarters is at Douglas Macmillan Hospice in Stoke-on-Trent.


About the Artists

I have some experience working with older people in a dementia care home in the past and I have found it really enjoyable and rewarding. My Grandma lived with dementia towards the end of her life, so I am aware of the challenges around communication and the importance of supporting people living with dementia to be comfortable, and to enjoy rewarding experiences like working with clay.”

BCB Associate Artist Alice Thatcher, lead artist.


The project is a great opportunity to develop my skills and learn how to creatively work with people affected by dementia. My previous experience of working with the patients recovering from stroke at Haywood Hospital proved to be very rewarding and I have very fond memories of itI am expanding on this knowledge and contributing to positively impact the Approach Dementia Support users.”

BCB Associate Artist Joanna Hejmej, supporting artist.


About Approach Dementia Support

Approach provide support for people living with dementia, along with their carers and families. They work across North Staffordshire and Stoke-on-Trent, to ensure that the most vulnerable in our community have a place to turn to.

Find out more about Approach Dementia Support.


How to get involved

If you or someone you know is living with dementia and wants to participate in these sessions, please call Approach Dementia Support at 01782 214999.


Funded by

Moulding Memories has support through funding from The National Lottery Reaching Communities Fund.